McDowell’s from Coming to America, YouTube
"Someone STOLE my design!!"
Which means (in their eyes) the dirty scoundrel used the same color palette and fonts that are available to anyone who can access Canva.
Shame on this bandit!
But they didn't steal anything. Copied the template, maybe.
And this is where having a strong brand, plays a role in never having to scream "THIEF!"
Everyone knows about the Golden Arches of McDonald's.
You can spot them from a mile away, right?
All of a sudden you get hungry for fast food. You drive down the street and make a sharp left, when you should have stayed straight but you ended up finding those golden arches.
You do a double take and realize -- this is no McDonald's.
What the heck is a McDowell's?
Do you shrug it off as another McDonald's option or would you think it's a complete rip-off of the original brand?
You would probably feel duped, lead astray and bamboozled.
The beloved golden arches that you've grown to know have been violated by a poor attempt to pull in the same customer base (you).
Knowing automatically, (no matter what current diet you're on) you wouldn't be able to supersize your big mack and have those addictive, perfectly salted fries. And your child is left to play with a DIY version of a happy meal toy.
You would be ordering the knock-off edition (and be hangry).
Do you want to prevent yourself from becoming a brand bandit or STOP one dead in their tracks?
Here's the difference between branding, marketing & design and how to make your biz an unmistakable Golden Arch.
Let's break it down.